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The 20 Percent Edition Nr. 8: Out Caring Your Google Competition

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Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is from Wil Reynolds, founder & director of strategy at Seer Interactive. In a service industry like mine, if you out care your competition, you will kill them. If you care more about your customer’s outcome, if you care more about your team’s outcome… we can destroy our … Read More

The 20 Percent Edition Nr. 5: Applying Ockham’s Razor to Website Marketing

The 20 Percent, edition nr. 5 thumbnail.

Hello friends, and welcome to this edition of The 20 Percent. This week’s breakthrough idea is a methodological principle (and one of my favorite mental models) called the Ockham’s razor. Suppose that there are two explanations for something. The explanation that requires the least speculation is invariably better. The more assumptions you have to make, … Read More

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