Joanna Formella

After having worked for many years in corporate and start up jobs, I decided to step out of the comfort zone. This was mainly driven by a genuine curiosity for areas such as?branding and user experience. I used to work closely with decision makers and peers with transformative super powers, who inspired me to further invest in my career progress. I attended speaking clubs, studied branding books and pursued my?PhD degree in storytelling?alongside my 9-to-5 job.

My strength lies in analysis. Some people say, I optimize things like a Kaizen pro. I equally enjoy the creative side at the beginning of a project, when I can dive into colourful road maps and design campaign strategies. I cover everything that is needed to create new?marketing strategies, be it project operations or consulting requests. With the variety of client requests comes the satisfaction to create new sustainable opportunities for my clients.

Melissa Krysh, Watermark Retirement Communities

"Joanna performed a website audit for my website, intricately detailing not only the areas for improvement but the oversights on my end for better production. I would strongly recommend Joanna and her company for future audits and growth potential."

Amber Powers,?President of Powers Digital Marketing

"Joanna did an SEO audit for my company that was incredibly thorough. I’m totally pleased with the work she did for me and would recommend any company do this for their own company website!"

Alison Humphries, Head of International at ClickThrough Marketing

"Joanna has been delivering well written and optimised content for us. The work she has carried out on our AdWords and Amazon accounts has always been of a high standard and deadlines are always met. She has an exceptional understanding of Digital Marketing and is highly competent at both creating and executing paid and organic strategies."

Events & Keynotes

Online Fokus Konferenz Marketing,?Nov. 23rd-27th, 2020 (German)



Why is onboarding especially important NOW to achieve sustainable success?, May 6th, 2020 (German)

Joanna Formella with Dr. Natalia Wiechowski, Sep. 4th, 2019 (German)



Why Curiosity Pays Off, May 30th, 2019



Joanna Formella with Dr. Natalia Wiechowski, Aug. 31st, 2019